Building and Promoting the Right Website

Each year millions of companies begin their online journey with a new website. Those same companies either hire a website developer or they seek out a web site builder that can help them to the right website for their online presence.

It is inarguable that every company in the world today requires a good solid web presence. That means that every company in the world today requires a web site but not all websites are created equal.

The website that will work best and showcase your own company is not the same as the one that will do the trick for someone else.

Finding the right website for your purposes means looking into precisely what you need to do with the website. From knowing the purpose, the criteria and the traffic expectations, you will then move—probably with some help and guidance –to determining what kind of code will best accomplish that and what will be the best and most secure website for you and your customers.

When considering what you’ll be doing with the site, take into account whether or not you will need it to be mobile friendly ( every site should be) and whether you will need any sort of application development to go along with your website.

Website Marketing, Brisbane to Melbourne, requires that you have the most responsive website that you can that will be speedy and easy for your customers to use.

What is your target audience? Will they be easily swayed by a few bells and whistles or do you need something that shows you are more tech savvy so that the higher tech users can appreciate it?

What about the look and feel? Do you need something more modern or should it be a bit more traditional to evoke trust from your customers?

Every company needs to take a hard look at their competition and view the websites of those who are in the same business that you are. Take what they have done well and review what they didn’t do well on their website to find out how you could do it better.

Examine their keywords and their content to make sure that you’ve not forgotten anything in your own

Once you know the answers to all of those questions, seeking out someone who can give you the kind of website that you need to showcase your business is imperative.

Finding the right person or company won’t be easy but taking your time and choosing wisely will pay big dividends.

App Trends 2018: The Top 3 Trends You Should Know About

We make a point of it to keep up to speed with everything related to the web and app development industry. Our developers have found 3 of the top app trends we can expect to see exploding on our smart devices in 2018. Let’s take a look at what we can expect!

 

Safety and Security Becomes More and More Important

As we see an increase in information and sensitive information being shared via smart devices, it is getting very important to ensure that users’ information is protected. In 2018 we expect to see an increase in the development of apps with built-in security features.

 

An Increase of Payments on the Go with M-Commerce

If you haven’t heard of Google Wallet or Apple Pay yet, you are sure to see more and more of people utilizing this service in 2018. Even though consumers are also able to do payments via banking apps (whether it is via debit or credit), a definite increase in the use of Apple and Google’s service is predicted for 2018.

 

A Surge in On-Demand Apps

The internet of things has brought about a whole new level of convenience. Customers are now able to order takeaways, grab a cab or uber, and even do their grocery shopping via smartphone apps. As users find these types of apps extremely handy, we can guarantee that we will only see more and more of them in 2018.

Can you make some predictions yourself? We’ve barely scratched the surface here and are eager to know your thoughts. Share them in the comment section below, we’d love to hear from you!

 

What we Do

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As professional and experienced developers, we offer specialized services in the world of web and mobile application development.

 

Tech Consulting

We revel in assisting our clients every step of the way. Give us a call if you need one of our professional consultants to assist with web or app development.

 

iOS and Android App Development

We don’t specialize in one or the other, but both! We understand market trends and needs and offer the very best in app development services.

 

Web Development

Whether you need an e-commerce site or just a digital presence. Let us assist you with the process. We offer tailor-made web development solutions to those who share the belief that this task is better left for professional developers.

 

 

 

Ticking Boxes: 3 Typical app Standards Your App Should Comply With

Let’s say you’ve got a great idea for an app for your business. You know exactly what the app should be capable of, what you want it to look like, and what you want to accomplish. But what about some of the things that might be overlooked? When you are in the testing period of your app, before rollout, be sure to check these three basics.

 

#1 Is the App Responsive?

How is everything displaying? Is it displaying correctly on a wide range of devices? Just imagine you are a customer, looking to buy something using your app, but you just cannot find the checkout basket because it is not visible. Remember, your app should simplify customers’ lives, and not frustrate them!

#2 Does it Comply With All Operating Systems?

We strongly advise in developing an app that will work just as well on Android and iOS. Remember, customers use different devices and different operating systems, and reaching all of them instead of only a percentage is an advantage to you.

#3 Is the Design User-Friendly?

In other words, was the design properly planned, with User Experience top of mind? Apps should be easy to navigate, and not confuse prospects or existing customers. Make sure you have a team of professional designers and developers who ensure that your app is intuitive and user-friendly.

Your app will be used one way or the other. If the app is not working the way you intended it, you may have spent money on something that is going to cost you even more. We’ve highlighted some of the important things to test, but please contact us if you have any questions regarding this topic.

 

 

Should you get an App for Your Business? 3 Things to Take into Consideration Before Committing

When we look at current stats showing how much time people are spending on smartphones and devices such as tablets nowadays, the numbers are astounding. Did you know that the majority of people access their emails only via smartphone. It is no wonder that companies are now looking at easier ways to engage their clients, on the go. For the most part, it would sound like a fantastic idea to have an app developed. But have you thought it through? Here are 3 important things to think about before jumping in and joining the world of mobile applications.

 

  1. Identify Your Immediate and Longer Term Goals

When we look at current stats showing how much time people are spending on smartphones and devices such as tablets nowadays, the numbers are astounding. Did you know that the majority of people access their emails only via smartphone? It is no wonder that companies are now looking at easier ways to engage their clients, on the go. For the most part, it would sound like a fantastic idea to have an app developed. But have you thought it through? Here are 3 important things to think about before jumping in and joining the world of mobile applications.

 

1. Identify Your Immediate and Longer-Term Goals

Merely having an app is not enough. Or simply put, having an app for the sake of having an app is not a reason to hire professional app developers. Firstly, you need to identify what exactly the purpose of this app should be. Know what your business goals are and this should bring you closer to the answer you are looking for. Your app should solve a common business problem, make your customers’ lives easier by better customer service via the app, and, ultimately present a highly professional image of your company to prospective clients. If you know exactly what it is your app should do, you are closer to your answer.

 

2. Budgets are Important

Let’s be honest. We don’t like beating around the bush, but you should be aware that app development is not a cheap service. This is not something you can just wake up and decide on doing on the same day. After you have identified the goals and purpose of the app, work out how much you can spend on an app before asking for a quote. Be sure to see what the industry standards are before committing. It is, however, advisable to have a proper plan and budget allocated. There is just no way of cutting corners and having a fantastic product when it comes to app development.

 

3. Tick-Tock Timeline

So, you’ve got the idea, it’s kinda simple enough (for you). You’ve got the budget. So it shouldn’t be too long before your glorious mobile app is up and running on the App Store or on Google Play, right? Wrong! App development is an extremely intricate affair, with an even more intricate process. Just to give you a general idea, if you invest in professional services it shouldn’t take less than 5 months to have an app that runs smoothly and is ready to be launched.

If you are still unsure whether you should get an app or not, why not speak to one of our professional consultants? They will be able to guide you through the whole process.