Should you get an App for Your Business? 3 Things to Take into Consideration Before Committing

When we look at current stats showing how much time people are spending on smartphones and devices such as tablets nowadays, the numbers are astounding. Did you know that the majority of people access their emails only via smartphone. It is no wonder that companies are now looking at easier ways to engage their clients, on the go. For the most part, it would sound like a fantastic idea to have an app developed. But have you thought it through? Here are 3 important things to think about before jumping in and joining the world of mobile applications.

 

  1. Identify Your Immediate and Longer Term Goals

When we look at current stats showing how much time people are spending on smartphones and devices such as tablets nowadays, the numbers are astounding. Did you know that the majority of people access their emails only via smartphone? It is no wonder that companies are now looking at easier ways to engage their clients, on the go. For the most part, it would sound like a fantastic idea to have an app developed. But have you thought it through? Here are 3 important things to think about before jumping in and joining the world of mobile applications.

 

1. Identify Your Immediate and Longer-Term Goals

Merely having an app is not enough. Or simply put, having an app for the sake of having an app is not a reason to hire professional app developers. Firstly, you need to identify what exactly the purpose of this app should be. Know what your business goals are and this should bring you closer to the answer you are looking for. Your app should solve a common business problem, make your customers’ lives easier by better customer service via the app, and, ultimately present a highly professional image of your company to prospective clients. If you know exactly what it is your app should do, you are closer to your answer.

 

2. Budgets are Important

Let’s be honest. We don’t like beating around the bush, but you should be aware that app development is not a cheap service. This is not something you can just wake up and decide on doing on the same day. After you have identified the goals and purpose of the app, work out how much you can spend on an app before asking for a quote. Be sure to see what the industry standards are before committing. It is, however, advisable to have a proper plan and budget allocated. There is just no way of cutting corners and having a fantastic product when it comes to app development.

 

3. Tick-Tock Timeline

So, you’ve got the idea, it’s kinda simple enough (for you). You’ve got the budget. So it shouldn’t be too long before your glorious mobile app is up and running on the App Store or on Google Play, right? Wrong! App development is an extremely intricate affair, with an even more intricate process. Just to give you a general idea, if you invest in professional services it shouldn’t take less than 5 months to have an app that runs smoothly and is ready to be launched.

If you are still unsure whether you should get an app or not, why not speak to one of our professional consultants? They will be able to guide you through the whole process.